Content marketing is a balance of new technologies and mediums, vs. old-school quality writing and editing. Of engaging audiences where they are vs. driving them where we want them to be. Of quality vs. speed.

Hi! I’m Charity Heller, and I’ve been managing this balancing act since 2008: First as a copywriter and editor; then managing teams, strategy, and content production for B2B software technology audiences in many different industries.

My experience and passions include:

• Creating and managing production of all types of assets: blogs, ebooks, research papers, videos, podcasts, social media, interactive content, landing pages, emails, and event content

• Hyper-focus on digital customer experience and website conversion

• Collaboration with demand-generation, product marketing, customer success, sales, PR, and executive teams

• Following SEO best practices and measuring KPIs as they relate to business objectives

• Leveraging AI and other tech tools to speed up and improve content production and positioning

• Project management: I’m a certified PMP® and approach content production with this mindset

• Building and leading in-person and remote teams and contractors, locally and globally

I live in Portland, Oregon.